UTAS Academy of the Arts

Cultural and Creative Industries

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  • Cultural and Creative Industries

Interestingly, the Cultural and Creative Industries are the second fastest growing industry in Australia, turning over approximately $21 billon per annum. Opportunities are continuing to develop in the contemporary Australian workforce for creative individuals. The importance of this kind of development has been confirmed in The Australia Council for the Arts Creative Innovation Strategy:

"Australian artists and creative practitioners, working across tertiary, not-for-profit, and commercial sectors in Australia and elsewhere, play a vital role in enhancing and growing Australia’s innovation economy. They are the ‘core producers’ of our high-growth creative industries (Australia Council for the Arts, 2006)".

Creative Segment and Sector Definitions are as follows:

Architecture, Design and Visual Arts Segment

  • Industry: Architectural Services, Jewellery and Silverware Manufacturing, Other Specialised Design Services, Professional Photographic Services, Museum Operation, Other Creative Artists, Writers and Performers.
  • Occupations: Architect, Landscape Architect, Naval Architect, Archivist, Urban and Regional Planner, Painter (Visual Arts), Sculptor, Potter or Ceramic Artist, Visual Arts and Crafts Professionals, Photographer, Fashion Designer, Graphic Designer, Industrial Designer, Interior Designer, Illustrator, Conservator, Interior Decorator, Jeweller, Photographer’s assistant, Gallery or Museum Curator, Jewellery designer, Architectural Draftsperson, Gallery or Museum Technician, Gallery or Museum Guide.

Music and Performing Arts Segment

  • Industry: Reproduction of Recorded Media, Music Publishing, Music and Other Sound Recording Activities, Performing Arts Operation, Musicians and Entertainers, Performing Arts Venue Operation.
  • Occupations: Stage Manager, Music Director, Singer, Composer, Actor, Dancer or Choreographer, Sound Technician, Light Technician, Make Up Artist, Entertainer or Variety Artist, Actors, Dancers and Other Entertainers not elsewhere classified, Musician (Instrumental), Music Professionals, Performing Arts Technicians.

Film, TV and Radio Segment

  • Industry: Radio broadcasting, Motion Picture Exhibition, Motion Picture and Video Production, Post-production Services and Other Motion Picture and Video Activities, Free-to-Air- Television Broadcasting, Cable and Other Subscription Broadcasting, Performing Arts Venue Operation.
  • Occupations: Artistic Director, Television Journalist, Radio Journalist, Art Director (Film, Television or Stage), Director (Film, Television Radio or Stage), Director of Photography, Film and Video Editor, Technical Director, Radio Presenter, Television Presenter, Camera Operator (Film, Television or Video), Television Equipment Operator, Broadcast Transmitter Operator, media Producer (Excluding Video), Program Director (Television or Radio), Video Producer, Film, Television, Radio and Stage Directors, Production Assistant (Film, Television, Radio or Stage).

Advertising and Marketing Segment

  • Industry: Advertising Services.
  • Occupations: Marketing Specialist, Advertising Specialist, Copywriter, Art Director, Advertising and Public Relations Manager.

Software and Digital Content Segment

  • Industry: Directory and Mailing List Publishing, Software Publishing, Internet Publishing and Broadcasting, Internet Service Providers and Web Search Portals, Data Processing and Web Hosting Services, Computer System Design and Related Services, Internet and Web Design Consulting Service, Interactive game development service.
  • Occupations: ICT Account Manager, ICT Business Development Manager, Multimedia Designer, Web Designer, ICT Business Analyst, Systems Analyst, Multimedia Specialist, Web Developer, Analyst Programmer, Developer Programmer, Software Engineer, Software and Applications Programmers, ICT Quality Assurance Engineer, ICT Systems Test Engineer, ICT Support and Test Engineers, Web Administrator.

Publishing Segment

  • Industry: Newspaper Publishing, Magazine and Other Periodical Publishing, Book Publishing, Other Publishing (except Software, Music and Internet), Libraries and Archives.
  • Occupations: Librarian, Print Journalist, Technical Writer, Author, Library Technician, Library Assistant, Proof Reader, Book or Script Editor, Newspaper or Periodical Editor, Journalists and other Writers.




Industry definitions extracted from:
Higgs, Peter L. And Cunningham, Stuart and Pagan, Janet D. (2007) Australia’s creative economy: Basic evidence on size, growth, income and employment. Technical Report, Faculty Research Office, CCI.

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